The cost of yellow page advertising continues to rise each year, even as the return on investment continues to decrease.

At Safeguard, we get most of our business from repeat customers and from customer referrals.  Safety is our number one goal with quality being a close second.  We don't compete on cost - we leave that to the huge multi-national companies - with their huge advertising budgets and their incredibly constant flow of employee turn over.  We compete on quality.  We want to be the very best.  We want to be worthy of every referral we get.

This has led to very loyal and satisfied customer base.  However, in the past, to keep the business growing, we have relied on yellow page advertising as well.  It brings in new customers and allows previous customers to find us.  However, fewer and fewer people use the yellow pages.

With everyone turning to the web these days, we get more and more of our new business from the search engines.  Of course, the search engines aren't free either.  They are cheaper than yellow page advertising, for now, but the day is coming when they too will cost an arm and a leg.

Every time you perform a search, the first several pages of results are from paying customers.  All those paying customers are bidding on your ever important click.  That bidding is raising and will continue to raise the cost of every click.  Search engines are getting very fussy about the content at your site as well.  So a hidden cost of internet advertising is the increased amount of time spent managing the advertising campaigns, and content.

Its a good thing we do good work.  Please keep putting out the good word on Safeguard- - and thanks, MrSafeguard